Jess recently served up some pink lemonade for our Socialites, but with a very special twist, all in support of gender equality. With the help of her young mentor, Emmy, Jess learned how to turn the summertime treat into an instrument for change, the #LemonChallenge4Change, that is.
And you can make a difference too! Here is how you can show your support for Plan Canada's Becase I am a Girl initiative:
1) Simply capture yourself eating a lemon or making a lemon face
2) Post your photo/video on Twitter and Instagram with the hashtag #LemonChallenge4Change
Watch the clip above to see Jess and our Socialites put on their best lemon faces, and visit www.becauseiamagirl.ca/LemonChallenge to donate to Plan Canada's Because I am A Girl initiative.