How to self-promote with confidence

Do you quiver in fear at the thought of promoting yourself? According to research, women are more likely to endorse our peers—but we don’t back ourselves. 

Professor Maja Jovanovic, sociologist and author of Hey Ladies! Stop Apologizing, is on a mission to normalize and encourage the notion of self-promotion, specifically for women. She dropped by The Social with her tips, check them out below and watch the video above for more. 

What is self-promotion? 
It is a form of self-expression and communication. It’s a way of connection with others. If you’re excited about what you do, what product you have to offer, what services you have, then this should feel energetic, it should feel like you’re connecting with people. It’s about sincerity and storytelling. That is all it is. A story, some energy and communicating it in a way that is memorable.

How do you start? 
  1. Always be ready. You need to have little self-promotion soundbytes with you mentally at all times. OR else, you’ll be saying “coulda’, woulda’, shouda’.” You must be ready to seize the chance to self-promote at a moment’s notice. THIS doesn’t mean that you should brag 24/7, but you must always be prepared. There are certain situations in which it’s not appropriate. There are times that you just won’t feel comfortable doing it. It’ll take practice. 
  2. Assume nothing. Stop assuming your good work will get you noticed. IT won’t. There is no career fairy swooping down to whisper your amazing work to your boss and your boss’s boss. Everywhere you go, people should know what you do, what value you bring to the company
  3. Stop leading with the negative. There is no reason to ruminate over your mistakes. Don’t bring up your faults. People will find them. 
How do you find a balance between self-promotion and bragging? 
  1. Get over it. You just need to get it done. You must learn to self-promote. You don’t have to like it, but you do have to do it.
  2. There isn't a one-size-fits-all for self-promotion. What works for women in STEM (science, technology, engineering and math) is completely different than other fields. 
  3. It takes practice. You'll initially feel uncomfortable self-promoting, but keep going. It takes practice and skill to be able to tailor your self-promotion based on the environment and audience. To know when to reveal more and when to hold back. 
What’s one more piece of advice?
I want to encourage self-promotion. I want to normalize it. I want you to know it’s part of the job. Do not cling to this outdated notion that somehow, somewhere the career fairies will swoop down and whisper sweet nothings into your ear and tell all the major decision makers about you. This will not happen. Do not wait for opportunities. Create them for yourself. 

To get a copy of Professor Maja's Hey Ladies, Stop Apologizing , click here

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